Online to Offline Mobilization: Lessons from A Day Without Immigrants
Watch this webinar recording to learn how Movimiento Cosecha, a nonviolent movement fighting for permanent protection, dignity, and respect for the 11 million undocumented immigrants in the United States, used digital tools to recruit thousands of immigrants across the country to take part in the largest immigrant-led actions in a generation.
Learn more about the tactics Thaís mentioned with the following resources.
Watch this webinar recording to learn of the basics of using Facebook Live for actions and protests.
Facebook lead generation ads
Facebook lead ads makes it easy for supporters to opt-in to your email and texting list without ever leaving Facebook. Removing the friction of leaving Facebook can drastically reduce acquisition costs. Learn more about lead ads from Facebook’s Blueprint course.
We typically have the most success by targeting lead generation ads using lookalike audiences. Learn more about lookalike audiences from Facebook. A lookalike audience can be narrowed down to your primary audiences -- for example, women 45-65+ who speak Spanish. Learn more about ad targeting from Facebook’s Blueprint course.
Learn more about Cosecha’s broadcast and peer-to-peer text messaging strategy in this webinar recording.
Cicia Lee is the National Coordinator of Momentum and a trainer. She grew up in Canada, and is currently based in Boston. Previously, Cicia worked for the Massachusetts Communities Action Network, which organizes congregations around racial and economic justice as a part of the PICO Network.
Thaís Marques is a Director with PowerLabs where she focuses on using digital tools and tactics to reach communities of color and immigrants and move them into action-oriented teams. Prior to PowerLabs, Thaís led the digital program at Movimiento Cosecha. While at Cosecha she developed new models for recruiting undocumented immigrants through social channels and connecting them to the movement.