Peer-to-Peer Text Messaging for Fundraising


Presentation from Money for Our Movements 2018

If your fundraising needs a 21st century upgrade, then this is the session for you. Peer-to-peer texting enables a volunteer or staff person to engage in hundreds of individual text conversations in an hour. Come to this session to learn how you can use peer-to-peer text messaging to raise more money. Join us to explore the untapped potential to broaden the reach of our fundraising campaigns-- with a personal touch.

Learn more about peer-to-peer text messaging from this webinar recording.


Thaís Marques is a Director with PowerLabs where she focuses on using digital tools and tactics to reach communities of color and immigrants and move them into action-oriented teams.

Prior to PowerLabs, Thaís led the digital program and student organizing at Movimiento Cosecha. While at Cosecha she developed new models for recruiting undocumented immigrants through social channels and connecting them to the movement.

She has also worked as a student organizer in Newark, NJ leading the fight against the privatization of public schools in the city.

Randall Smith is the founder of PowerLabs. He specializes in helping clients use design thinking processes to design and run people-powered campaigns.

Previously, Randall led a team that provided strategic support to user-generated campaigns on's platform. His work at helped people win life-changing (and life-saving) victories including freeing loved ones from prison and changing the policies that govern lung transplants for kids. His team at garnered the company millions of dollars of earned media, and added millions of users to the platform.



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