Build more powerful campaigns with social science

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Social science research offers a wealth of insights related how individuals think and act – individually and en masse – and how those behaviors scale (or don’t) to create the conditions necessary to build political power and create lasting social change.

In this free webinar, you’ll learn some of the essential takeways to improve your organizing with insights from social science. You’ll find answers to questions like:

  • Many people are taking political action for the first time, but how do we keep them taking action?

  • What insights from research can help us structure volunteer programs that support leadership development and engagement with our organizations and campaigns for the long term?

  • How do organizations facing a surge of activism after the 2016 election convert it into a long‐term base of support?

After attending this webinar, you’ll have practical ideas to put into practice to build more powerful campaigns.

The webinar will focus on examples from climate space, but we think the insights presented can be applied to organizing on other issues.

Date: Oct 10, 2018
Time: 11:00 AM Pacific // 2:00 PM Eastern Time // 6:00 PM GMT
Duration: 1 hour

Can’t make the live webinar? No worries, sign up anyway and we’ll send you the recording afterward.

Name *

Your trainers


Carina Barnett-Loro
I facilitate workshops and training for the Climate Advocacy Lab community -- everything from Facebook best practices to communicating with conservatives to designing campaigns that build political power.

Prior to joining the Lab team, I spent six years as an organizer on state-level climate and energy campaigns.

Jack Zhou

Jack Zhou
I produce and manage the Climate Advocacy Lab's social science resources for our webinars, workshops, and other outreach engagements. My research interests include motivated reasoning, framing effects, and political polarization. In other words, how people think about climate change, how they process information on the issue, and what gets in the way.

Prior to joining the Lab, I worked as a postdoctoral associate in energy policy and survey methods. I received my B.S. from UC Berkeley and my Ph.D. from Duke University.


Randall Smith
I am the founder of PowerLabs where I help people design and build people-powered campaigns using insights from social science. I specialize in training, coaching and strategic planning support to build the capacity of organizations, leaders and networks.

Clients I’ve worked with include Courage Campaign, Forward Together, Free Press, IfNotNow, and Movimiento Cosecha. I’ve also run capacity building programs for the grantees of the Four Freedoms Fund, Funders Collaborative on Youth Organizing and the Nellie Mae Education Foundation.


Sponsoring organizations

Climate Advocacy Lab
Polls show that a majority of Americans know the climate is changing and want more done to address it. Americans support expanding clean energy like wind and solar power, and they want the largest sources of pollution cleaned up. The Climate Advocacy Lab is a space to help translate that public support into action on climate.

Designed for climate practitioners—advocates, social scientists, data experts and funders—the Lab promotes effective tools and tactics for engaging Americans on climate change. The Interactive Tools provide easy access to helpful climate change information, while the Resource Library houses research and articles related to public engagement efforts.

Learn more about the Climate Advocacy Lab.


PowerLabs supports organizations to design and run people-powered campaigns. We provide training, coaching and strategic planning support to build the capacity of organizations, leaders and networks.